First Day - 31st of January 2012 (Tuesday)

09:00 - 09:30

Registration

09:30 - 09:40

Introduction

Grzegorz Niedokos - Spokesperson, Air Poland

09:40 - 10:10

10:10 - 11:10

Panel discussion: Social media - growing importance of internet opinions in the decisive process

Moderator: Bartłomiej Rak - CEO, Socjomania

Participants:
- Joanna Kachniewska - Assistant Professor, Faculty of Tourism, SGH (Warsaw School of Economics)
- Michał Sadowski - President of the board, Lab24 PLC
- Michał Jaworski - e-Commerce Director, Rainbow Tours
- dr Grzegorz Mazurek, researcher at the Kozminski University in the Department of Marketing
- Łukasz Misiukanis - CEO, Socializer SA

11:10 - 11:40

11:40 - 12:40

Case study: Promotional campaigns for the companies with the use of group buying platform

Tomasz Dalach - Member of the Board, Gruper.pl
Rober Pendryk - Super Travel Group

12:40 - 13:10

Travelport's presentation devoted to trends on the market of tourism services

Przemysław Zdunek, Senior OTA Sales and Account Manager Eastern Europe, Travelport

13:10 - 14:10

14:10 - 14:40

Presentation: Travelling in the post PC era

Maciej Ołpiński - Display Account Manager, Google Polska / YouTube

14:40 - 15:10

Presentation: Case Study Germanwings – Customer Lifcyle Messeging

Alicia Tomaszewski - Country Manager Poland, optivo GmbH/Sp. z o.o.

15:10 - 16:10

Panel discussion: How to stay in touch with your clients via the mobile

Moderator: Artur Lisowski - Marketing Director, HRS

Participants:
- Tony Pardo - Global BD, Mobile Roadie Europe
- Arek Skuza - CEO iTraff Technology
- Piotr Adamczyk, Senior Online Planner, MEC Interaction
- Bartosz Krupka, Brand Manager – mobile, pkt.pl
- Przemysław Zdunek, Senior OTA Sales and Account Manager Eastern Europe, Travelport

16:10 - 16:40

16.40 - 16.50

17:00 - 19:00

09:00 - 09:30

09:30 - 09:40

Introduction

Grzegorz Niedokos - Spokesperson, Air Poland

09:40 - 10:10

Presentation: Using YouTube as a platform for building a community around a brand before Euro 2012

Tomasz Czudowski - Sales Manager, YouTube and Display, Google Polska

10:10 - 11:10

Panel discussion: eTravel + RTB (real time bidding) - Match made in heaven or marketing hype?

Moderator: Maciej Wyszynski - Managing Director CEE, sociomantic labs Sp. z o.o.

Participants:
- Krzysztof Kuczyński - eCommerce Manager, LOT Polish Airlines
- Adam Oskaldowicz - Partner, Performance Media
- Mariusz Pawelczyk - Sales Director, sociomantic labs Sp. z o.o.
- Frederic Saigne - Regional Director Zanox Scandynavia & Eastern Europe
- Radosław Damasiewicz - E-commerce manager, Travelplanet.pl

11:10 - 11:40

Coffee break, networking

11:40 - 12:10

Presentation: The origin of conversion - succesful internet sales

Mirosław Foks - Project Manager, Anixe Poland

12:10 - 12:40

Case study: Social media usability in a promotional campaign of tourism industry

Łukasz Misiukanis - CEO, Socializer SA

12:40 - 13:10

Presentation: Amadeus Travel Agency IT Solutions Roadmap in 2012

Krzysztof Kuc - CEO, Amadeus Poland

13:10 - 14:10

Lunch, networking

14:10 - 14:40

Presentation: How not to lose but gain not only in marketing, the usage of group buying services.

Kuba Marjański - Biuro Turystyki Aktywnej Kompas
Kacper Domański - Biuro Turystyki Aktywnej Kompas

14:40 - 15:10

Presentation PhoCusWright:

Krassi Simonski - PhoCusWright

15:10 - 16:10

16:10 - 16:20

Podsumowanie drugiego dnia konferencji przez przewodniczącego konferencji

Grzegorz Niedokos - Rzecznik prasowy, Air Poland