agenda
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e-Travel Forum 2010 Conference Programme
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Day I. January 18, 2010 r. (Monday) |
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09:30 - 10:00 |
Registration. Beverages, catering |
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10:00 - 10:15 |
Guest Welcome Adam Kwaśniewski, Jerzy Warchałowski - Google Poland |
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10:15 - 11:00 |
Presentation of the research results Mateusz Galica - TNS OBOP |
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11:00 - 11:30 |
Comments to the presentation. Questions and answers |
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11:30 - 12:00 |
European perspective: influence of internet on tourist services purchasing Google Poland |
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Note: Limited number of FREE admitions. Only one representative of each organisation or company. |
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Seminar for Regional Tourist Organisations and cities/regions representatives |
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12:45 - 13:15 |
Registration. Beverages, catering |
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13:15 - 13:30 |
Guest Welcome Jerzy Warchałowski, Michał Kramarz - Google Poland |
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13:30 - 14:00 |
National Travel Organizations - online marketing Andrew Pozniak - Google Poland |
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14:00 - 14:30 |
Case study: Warsaw |
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14:30 - 15:00 |
Effective use of online maps in tourism Piotr Zalewski - Google Poland |
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15:00 - 15:15 |
Coffee break |
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15:15 - 15:45 |
YouTube as international promotion platform Adam Kwaśniewski - YouTube |
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15:45 - 16:10 |
Websites’ automatic translation and incoming tourism Piotr Kowalski - Google Poland |
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16:10 - 16:15 |
Meeting summary, conclusions. Jerzy Warchałowski, Michał Kramarz - Google Poland |
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Note: Limited number of FREE admitions. Only one representative of each organisation or company. |
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Day II. January 19, 2010 (Tuesday) |
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09:30 - 10:00 |
Registration |
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10:00 - 10:15 |
Opening speech by conference Chairman Ireneusz Marganiec – President, Director General, Amadeus Polska |
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10:15 - 10:45 |
KeyNote Speaker: Lutz Vorneweg - Director, Marketing and Portfolio Management EMEA, AMADEUS IT Group |
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10:45 - 11:30 |
Panel: Good content or good context. What information posted on a travel company’s website is convincing to the customer and what is discouraging? Moderator: Marcin Ziniewicz - Key Account Manager, Amadeus Polska |
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11:30 - 12:00 |
Coffee break, networking |
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12:00 - 12:30 |
What to expect in 2010? Trends and forecasts Michał Kramarz - Senior Account Manager CEE Travel & Retail, Google Poland |
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12:30 - 13:00 |
Analysis of websites. Data sources and analysis supporting tools (case study) |
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13:00 - 13:30 |
Research for the marketing of cities, regions and tourist venues |
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13:30 - 14:30 |
Lunch, networking |
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14:30 - 15:15 |
Panel: Meta Search – compare and let be compared Moderator: Artur Lisowski – Marketing Director, HRS Poland |
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15:15 - 15:45 |
Panel: Marketing Regions and Tourist Attractions Moderator: Jan Mazurczak - Office Director, Local Tourist Organization of Poznań Patronage of Panel: Drogowskaz.com.pl Portal |
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15:45 - 16:45 |
Panel: Social media forgotten niche or a worthwile segment? Moderator: Piotr Żołnierek - President of the Board, Anixe Polska |
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16:45 - 17:00 |
Day summary by Conference Chairman. Ireneusz Marganiec – President, Director General, Amadeus Polska Invitation to a cocktail reception and celebrations of 15th Anniversary of Travelport’s presence in Poland Marcin Pilarski - Regional Manager North Eastern Europe |
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17:30 - 18:30 |
Cocktail reception, networking - Celebrations of 15th Anniversary of Travelport’s Presence in Poland |
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Day III. January 20, 2010 (Wednesday) |
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09:00 - 09:10 |
Opening speech by Chairman of second day of the conference Marcin Pilarski - Regional Manager North Eastern Europe, Travelport GDS |
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09:10 - 10:00 |
Keynote Speaker: Niklas Andréen - Managing Director Eastern Europe, Travelport GDS New role of GDS systems |
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10:00 - 11:00 |
Panel: Online tools within Business Travel Management Moderator: Barbara Dziedzic Patronage of Panel: MeetingsPoland.pl Vortal |
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11:00 - 11:30 |
Coffee break, networking |
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11:30 - 12:30 |
Presentation: Maritime Tourism – forgotten niche or a worthwile segment |
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12:30 - 13:30 |
Online sales market in Poland, Europe and worldwide Presentation (10 minutes): Panel: Moderator: Blaine Stanga - Sales Director, Online Travel Agencies, EMEA Travelport |
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13:30 - 14:30 |
Lunch, networking |
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14:30 - 14:50 |
Presentation: Modern systems of travel offices process management based on the sample of MOS/BOS solutions (Mid Office System/Back Office System) Bartosz Kochanowski - Business Solutions Development, Amadeus Polska |
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14:50 - 15:30 |
Panel: Complementary models of distribution. GDS vs. IDS (Internet Distribution System) Moderator: Ireneusz Pawłowski - V-ce President, Aero Invest |
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15:30 - 16:30 |
Panel: Do all have to sell on-line? Moderator: Krzysztof Gostkowski - Customer Support Manager,Travelport GDS |
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16:30 - 17:00 |
The summary by Chairman of second day of the conference Marcin Pilarski - Regional Manager North Eastern Europe, Travelport GDS The summary by Conference Chairman and the invitation to January 21-22 - training and workshop Ireneusz Marganiec – President, Director General Amadeus Polska |
We kindly inform that following to the "e-TravelForum 2010" there will be an optional training on Google AdWords Advertising. Additional charge applies. Separate registration required.
Important: training on January 21-22 will be in Polish only.
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Day IV. January 21, 2010 (Thursday) |
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09:30 - 10:00 |
Registration |
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10:00 - 11:30 |
Introduction to advertising in search engines and Google AdWords |
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11:30 - 13:00 |
Navigation in Google AdWords Account |
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13:00 - 13:45 |
Lunch Break |
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11:30 - 13:00 |
Building Your Campaign in Google AdWords |
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11:30 - 13:00 |
Tracking Advertising Results |
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15:45 - 16:00 |
Coffee Break |
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16:00 - 16:30 |
Optimization of Advertising Campaign |
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16:30 - 17:00 |
Basic usage of Internet websites |
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17:00 - 17:30 |
Questions and answers |
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Optional (additional charge) computer workshop on advertising in Google AdWords |
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17:30 - 18:00 |
Registration |
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18:00 - 18:30 |
Account setup |
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18:30 - 19:30 |
Navigating AdWords account |
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19:30 - 20:30 |
Adding and editing of campaign, advertisement groups, keywords and advertisements |
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20:30 - 21:00 |
Working with tools helping to buildkeyword lists |
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Day V. January 22, 2010 (Friday) |
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09:30 - 10:00 |
Registration |
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10:00 - 10:30 |
Tools: |
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10:30 - 12:00 |
Configuration of AdWords campaign for advanced users |
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12:00 - 13:30 |
AdWords Editor – access to AdWords account through www |
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13:30 - 14:15 |
Lunch break |
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14:15 - 14:45 |
How to use reports in Google AdWords |
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14:45 - 15:15 |
Defining objectives of advertising and campaign optimization for advanced users |
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15:15 - 15:30 |
Przerwa na kawę |
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15:30 - 16:00 |
Advanced campaigns in Partnership Network |
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16:00 - 17:30 |
How to use Google Analytics |
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17:00 - 17:30 |
Questiona and answers |
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Optional (additional charge) computer workshop on advertising in Google AdWords |
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17:30 - 18:00 |
Registration |
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18:00 - 18:30 |
Use of spreadsheets in working with AdWords |
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18:30 - 19:30 |
Use of AdWords Editor |
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19:30 - 20:30 |
Navigation and settings in Google Analytics |
Programme under construction. Organisers reserve the right to change the programme.
Polish – English symultanic translation.
