e-Travel Forum 2011 Conference Programme
Main Session - January 25-28, 2011
Warsaw, Hotel Radisson Blu

This Year for the first time the unique opportunity of accompanying session have been organized. We invite you for the sessions on the more in depth subjects and points of interest.

January 25, 2011 (Tuesday)

09:00 - 09:30	Registration
09:30 - 09:45	Opening speech by conference Chairman Ireneusz Marganiec - General Manager, Traveltainment Polska Sp. z o.o., The Amadeus Leisure Group
09:45 - 10:15	Key Note Speech: On-line technology impacting travel Gilles Karle - Technology and on-line travel, Central, Eastern & Southern Europe Amadeus IT Group
10:15 - 11:15	Panel: Group buying - marketing catch or new channel of distribution? Moderator: Barbara Berndt - Sales and Marketing Director, Puro Hotels Marcin Szałek - Groupon Sp. z o.o Katarzyna Korepta - Hotel Dosłońce Conference & Spa Agata Solarz - Hotel Major Anika Nojszewska - Co-owner and Marketing Specialist, Zamek Na Skale
11:15 - 11:45	Coffee Break, Networking
11:45 - 12:45	Panel: Facebook - it is worth to get others to like you Moderator: Erwin Wilczyński - Managing Director, TribeGuru Michał Adamczyk - e-Travel Forum Organizer Office Tomasz Janczak - Business Development Manager, Hoobi - Hotel Online Business Intelligence Łukasz Misiukanis - CEO, Socializer.pl Marta Pogorzelska-Gałach - Content & Social Media Manager, HRS Polska Mariola Burejko - Country Manager Poland, Zoover International
12:45 - 13:45	Lunch sponsored by the Amadeus Group as the Conference General Sponsor
13:45 - 14:15	Key Note Speech: Yahoo!: why online display advertising is critical to driving business to your travel service and destination Marvin Liao - Commercial Director, Yahoo!
14:15 - 15:15	Panel: Contextual search - or New Face of e-Tourism Moderator: Tomasz Kolaszyński - President of the Board Q&Q Sp. z o.o. - qtravel.pl Jerzy Warchałowski - Industry Head, Retail & Finance & Travel, Google Poland Anna Skrzypek - Yahoo! EMEA Expansion Markets Manager Arkadiusz Olchawa - IT Director, Itaka Sp. z o.o. Marcin Mroczko - Head of Tourism Section, Onet.pl Lawrence Nell - Vice President Business Development, Pixell.de
15:15 - 16:15	Panel: Revenue management for laypersons, or what is the Revenue Management all about … Moderator: Marta Hancock - Director of Revenue Management, Orbis S.A. Rafał Burski - Revenue Manager, Radisson Blu Warszawa Barbara Berndt - Sales and Marketing Director, Hotel PURO Brendan May - IDeaS Revenue Optimization - a SAS company Łukasz Dąbrowski - Director, HRS Polska Agnieszka Kasprzak - Revenue Manager, Orbis S.A.
16:15 - 16:30	Conference day one summary by the conference chairman Ireneusz Marganiec - General Manager, Traveltainment Polska Sp. z o.o., The Amadeus Leisure Group
16.45 - 18.30	Cocktail sponsored by the Amadeus Group as the Conference General Sponsor, lottery drawing

January 26, 2011 (Wednesday)

09:00 - 09:15

Opening statement by Chairman of the Conference

Ireneusz Marganiec - General Manager, Traveltainment Polska Sp. z o.o., The Amadeus Leisure Group

09:15 - 09:45

Key Note Speech: The Latest Trends in e-Commerce Tourism

Andrew Owen Jones - CEO, Traveltainment, The Amadeus Leisure Group

09:45 - 10:45

Panel: Performance Marketing 3.0

Moderator: Michał Sołtys - Country Manager Poland, C2b NetAffiliation

Jarosław Bułka - New Business and Development Manager, Afilo
Łukasz Neska - Head of Marketing Section, eSKY
Tomasz Cisek - Partner and CEO, TradeTracker Poland Sp. z o.o.
Artur Lisowski - Marketing Director, HRS Polska
Alexander Kudlich - Regional Director APAC and CEE, ZANOX.de AG

10:45 - 11:15	Coffee Break, Networking
11:15 - 12:15	Panel: Hotel Website – or How Not to Hamper Client’s Purchases… What should a good hotel website be like, which sells on its own and provides information clients are looking for. Moderator: Agnieszka Sapa - Market Manager, Expedia Marcin Dragan - Managing Director, Profitroom Krzysztof Jędrocha - Wyspiański Hotel and Amadeus Hotel owner Janusz Mitulski - Horwath HTL Michał Sobański - Marketing Director, Grupa Trip
12:15 - 13:15	Lunch, networking
13:15 - 13:45	Key Note Speech: Context advertising as an online marketing tool in the tourism industry. How to find the key to success? Artur Banach - Chairman of the Board, NetSprint.pl
13:45 - 14:25	Presentation: How Pixell solutions and services help Online Travel Agencies in Germany and won Innovation Award at Travel Technology Show Lawrence Nell - Vice President Business Development, Pixell.de
14:25 - 15:25	Key Note Speech: How to influence the decission: "Yes, I book THIS hotel" Brian Reeves - CEO, avvio.com
15:25 - 16:05	Panel: Mobile marketing tools - push and pull campaigns Moderator: Grzegorz Lewkowicz - Vice President, Connection One Sp. z o.o. Artur Lisowski - Marketing Director, HRS Polska Konrad Zawadka - Member of the Board, Soft4pm Krzysztof Dębowski - Managing Director and Member of the Board, SARE Marek Filipiak - General Manager, Psiloc
16:05 - 16:45	Panel: Online Payments In Travel Product Internet Sales Moderator: Krzysztof Kuczyński - eCommerce Manager, Polish Airlines LOT S.A. Małgorzata Ciszecka - Senior Relationship Manager, Visa Europe Robert Stawicki - Head of Sales and Business Development, PayPal Polska Sp. z o.o. Leszek Mazanek - Director of Sales, Dotpay S.A. Alina Craciun - Senior Business Solutions Manager, Central Eastern Southern Europe, Amadeus IT Group
16:45 - 17:15	Conference summary by conference chairman, lottery drawing Ireneusz Marganiec - General Manager, Traveltainment Polska Sp. z o.o., The Amadeus Leisure Group

Advertising in Google AdWords (basic level)
January 27, 2011 (Thursday)

09:30 - 10:00	Registration
09:45 - 10:00	Welcome Cup of Coffee
10:00 - 11:30	Introduction to Advertising Kinds of advertising on the Internet Search engine – here is where the Internet surfers start Natural results (objective, organic, SEO), paid results (sponsored, SEM) Specificity of advertising in search engines Google AdWords basics: functions, advantages and basic terms Google search engine and partnership network
11:30 - 13:00	Google AdWords Basics Setting up AdWords account, payments and first Google campaign AdWords account structure Basic indices on Google AdWords account Change of settings Forms of payment
13:00 - 14:00	Lunch Break
14:00 - 15:30	Creating AdWords Campaign Setting up the campaign Keyword list Developing advertising content Selection (preparation) of target websites Useful tools for working with AdWords Quality result
15:30 - 16:30	Observation and Analysis of Advertising Results Basic statistics and parameters Essence and importance of conversion in Internet marketing Measuring conversion in Google AdWords Campaign data reporting and analysis Defining different objectives of campaign
16:30 - 17:00	Campaign in Advertising Network Differences between advertisements in search network and a campaign in advertising network Creating campaign in advertising network Kinds of advertisements used in advertising network
17:00 - 17:15	Questions and Answers
17:00 - 17:15	Workshop – setting up an account with AdWords voucher

Computer Workshop

January 27, 2011 r. (Thursday)

Advertising in Google AdWords

17:30 - 18:00	Registration
18:00 - 18:30	Setting Up an Account
18:30 - 19:30	Navigating Through AdWords Account
19:30 - 20:30	Adding and Editing of Campaign, Groups of Advertisements, Keywords and Advertisements
20:30 - 21:00	Working with Tools Helping to Build Keyword List

Advertising in Google AdWords (advanced level)
January 28, 2011 (Friday)

09:30 - 10:00	Registration
09:45 - 10:00	Welcome Cup of Coffee
10:00 - 10:30	Search Psychology Google Trends Search statistics
10:30 - 12:00	Advanced Elements of AdWords Campaign Quality result CPC rates Keywords Advertising texts Target websites
12:00 - 13:00	Advanced Campaign Optimization Reporting and current result analysis Optimization based on campaign objective Optimization based on reports Introduction to Google Analytics – integration with AdWords, the most important reports
13:00 - 14:00	Lunch Break
14:00 - 14:45	Advanced Campaigns in Advertising Network Quality result Campaigns based on keywords and campaigns based on target websites „Combined” campaigns Graphical campaigns Result monitoring and optimization of advertising network
14:45 - 15:15	Basic Use of Websites User’s perspective Testing the target website Using Website Optimizer for target website testing
15:15 - 16:00	AdWords Editor, Access to AdWords Accounts without WWW Introduction and basic functions Creating campaigns with the help of AdWords Editor Editing campaigns in spreadsheets
16:00 - 17:00	How to Use Google Analytics Integration with AdWords Navigation desktop Defining objectives The most important reports Using segments
17:00 - 17:15	Questions and Answers

Computer Workshop

January 28, 2011 (Friday)

Advertising in Google AdWords

17:30 - 18:00	Registration
18:00 - 19:00	Using Spreadsheets in Working with AdWords
19:00 - 20:00	How to Use AdWords Editor
20:00 - 21:00	Navigation and Settings in Google Analytics

Programme under construction. Organisers reserve the right to change the programme.

wykrzyknik Polish – English simultaneous translation on 25th-26th January.

Edition 2011

general sponsor - Amadeus Group

silver sponsor

organiser

cooperation

affiliation programme

conference office

payment

e-Travel Forum 2011 Conference Programme
Main Session - January 25-28, 2011
Warsaw, Hotel Radisson Blu

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patronage

media patronage

industry patronage

Edition 2011

general sponsor - Amadeus Group

silver sponsor

organiser

cooperation

affiliation programme

conference office

payment

e-Travel Forum 2011 Conference ProgrammeMain Session - January 25-28, 2011Warsaw, Hotel Radisson Blu

top >>

Facebook

Give us a Plus!

Facebook

patronage

media patronage

industry patronage

e-Travel Forum 2011 Conference Programme
Main Session - January 25-28, 2011
Warsaw, Hotel Radisson Blu