January 14, 2014 (tuesday) | ||
09:00 - 09:30 | Registration | |
09:30 - 10:00 | Welcome coffee sponsored by: | |
10:00 - 10:10 | Official opening - Dagmara Plata-Alf, General Manager, Arthotel Castle Inn / Kozminski University | |
TRENDS IN THE HOTEL INDUSTRY FROM THE PERSPECTIVE OF DISTRIBUTION HOTEL OFFER | ||
10:10 - 10:30 | Presentation: Magdalena Budzińska, IT Solutions Sales Executive, Amadeus | |
WHAT CHANGES ARE EXPECTED IN HOTEL'S SALES & MARKETING STRATEGIES IN 2014? | ||
10:30 - 11:10 | Presentation: Marcin Dragan - Managing Director, PROFITROOM | |
11:10 - 12:10 | Panel discussion. Participants: - Moderator: Marcin Dragan - Managing Director, PROFITROOM - Terje Tjostolvsen - Partner Development Manager, EMEA, Google Netherlands B.V. - Łukasz Piekarski - General Manager, PURO Hotel Wrocław - Edward Kuchta - Member of the Board, BUKOVINA Terma Hotel Spa - Dagmara Plata-Alf, General Manager, Arthotel Castle Inn / Kozminski University - Regina Berdy - Program Director, Złoty Standard - Lucjan Lewandowski - Revenue & Sales Manager, Hotel Haffner |
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NEW TRENDS IN DESIGNING HOTEL'S WEBSITES | ||
12:10 - 12:30 | Presentation: Waldemar Antonowicz, Dyrektor Rozwoju, PROFITROOM | |
12:30 - 13:30 | Lunch | |
HOW TO ATTRACT BUSINESS CLIENTS AND INCREASE ONLINE SALES OF MEETINGS AND EVENTS? | ||
13:30 - 13:50 | Presentation: Sławomir J. Wróblewski, Vice-President of the "Conferences and Congresses in Poland" Association | |
13:50 - 14:50 | Panel discussion. Participants: - Moderator: Sławomir J. Wróblewski, Vice-President of the "Conferences and Congresses in Poland" Association - Ewa Kossakowska - President, E.M.K. Hospitality Consulting - Philippe Wahab - Representative Director, Newmarket International - Tomasz Nowak - CEO, Syskonf.pl - Jacek Stasikowski - Managing Director, meeting.pl |
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14:50 - 15:10 | Coffee break |
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IN PURSUIT OF INNOVATION - CREATIONS, INVESTMENTS AND HOTELS REBRANDINGS | ||
15:10 - 15:30 | Presentation: Dagmara Plata-Alf, General Manager, Arthotel Castle Inn / Kozminski University | |
15:30 - 16:30 | Panel discussion. Participants: - Moderator: Dagmara Plata-Alf, General Manager, Arthotel Castle Inn / Kozminski University - Miłosz Stanisławski - General Manager, Sound Garden Hotel - Barbara Berndt - CEO, Berndt Business Solutions 4 - Agnieszka Sapa - Director of Hotel Solutions, HRS - Sebastian Ramatowski - Associate Director, SIX Payment Services (Europe) S.A. - Waldemar Antonowicz - Research & Development Manager, Profitroom |
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16:30 - 16:40 | The end of the first day of the conference |
January 15, 2014 (wednesday) Day under the patronage of Kozminski University |
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09:30 - 10:15 | Registration, welcome coffee |
10:15 - 10:30 | Strategy of online presence in the hotel industry Dagmara Plata-Alf, Kozminski University |
10:30 - 11:00 | Managing of the hotel's image on the internet Dagmara Plata-Alf, Kozminski University |
11:00 - 11:30 | Non standard, custom made tools of marketing communication in the tourism industry Jolanta Tkaczyk, Kozminski University |
11:30 - 12:00 | Tourist brands in travelers' eyes. On-line perspective. Joanna Kopeć - Project Manager, IIBR |
12:00 - 12:30 | Google technology for tourism industry: Google Hotel Finder and Google Flight Search Terje Tjostolvsen, Google Netherlands B.V. |
12:30 - 13:00 | Coffee break sponsored by: |
13:00 - 13:30 | Business traveling and meeting industry Sławomir J. Wróblewski, Vice-President of the "Conferences and Congresses in Poland" Association |
13:30 - 14:00 | Electronic distribution, supporting tools and their influence on hotel results Rafał Burski, SATORIA Group S.A. |
14:00 - 14:30 | Efficiency Measures on Facebook - the best examples of the tourism industry Karol Karpiński - Global Marketing Solutions, Facebook |
14:30 - 15:00 | Mobile marketing in hotel industry Konrad Telakowiec, Navmax |
January 16, 2014 (thursday) | |
09:00 - 09:30 | Registration |
09:30 - 10:00 | Welcome coffee sponsored by: |
10:00 - 10:10 | Official opening - Dagmara Plata-Alf, General Manager, Arthotel Castle Inn / Kozminski University |
5 IDEAS FOR E-MAIL MARKETING CAMPAIGNS THAT DRIVE SALES AND RESERVATIONS | |
10:10 - 10:30 | Presentation: Maciej Ossowski, Director of Education, GetResponse |
HOW DO CRM DATA CHANGE THE FUTURE OF TOURISM BUSINESS IN APPROACH ADDRESSED TO INDIVIDUAL CUSTOMER? |
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10:30 - 11:30 | Presentation + discussion: Maciej Wyszynski - Managing Director Central & Eastern Europe, Sociomantic Labs Mariusz Pawełczyk - Sales Director Central & Eastern Europe, Sociomantic Labs |
HOW HOSPITALITY CAN CHANGE THE WAY YOU DO BUSINESS ONLINE? | |
11:30 - 11:50 | Presentation: Karla Brooklyn - Senior Business Development Manager, Travelport |
GROWTH OF MICRO, SMALL AND MEDIUM ENTERPRISES ADAPTATION THROUGH THE STRATEGIC MANAGEMENT |
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11:50 - 12:10 | Presentation: Józef Ratajski, Małgorzata Rafał - Związek Prywatnych Pracodawców Turystyki LEWIATAN, Instytut Turystyki w Krakowie |
12:10 - 12:20 | Invitation for lunch + multimedia presentation Sebastian Ramatowski - Associate Director, SIX Payment Services (Europe) S.A. |
12:20 - 13:20 | Lunch sponsored by: |
MOBILE TRAVEL AGENCY - REVIEW OF THE COOLEST APPS FOR SMARTPHONES | |
13:20 - 13:40 | Presentation: Łukasz Łubiński - Commercial Account Manager, Amadeus |
13:40 - 14:40 | Panel discussion. Participants: - Moderator: Konrad Telakowiec - Prezes, Navmax - Łukasz Łubiński - Commercial Account Manager, Amadeus - Łukasz Sobański - CEO, PlaceKnow.com - Brian Rousseau - CEO and Co-Founder, FlyToday - Michał Kramarz - Head of Retail, Finance & Travel, Google Poland |
14:40 - 15:00 | Coffee break sponsored by: |
TRAVEL INSURANCE - A BENEFIT FOR THE CUSTOMER, A SOURCE OF PROFIT FOR THE COMPANY? | |
15:00 - 15:20 | Presentation: Ludmiła Opałko, Kierownik ds. Rozwoju Rynku, Mondial Assistance |
15:20 - 16:20 | Panel dyskusyjny. Uczestnicy: - Moderator: Marcin Broda - Editor in Chief, Miesięcznik Ubezpieczeniowy - Przemysław Badura - Vice President, My Travel - Tomasz Berdowski - CEO, Merlin.X - Maciej Nykiel - Managing Director, Member of the Board, Fly.pl - Krzysztof Piątek – CEO, Neckermann Polska - Jarosław Sokołowski - eCommerce Manager, Eurolot |
16:20 - 16:30 | The end of the third day of the conference |